To use FotoWare's cloud services, and allow automatic geotagging files processed in Color Factory, you will need a valid Software Maintenance Agreement, or SMA.
Go to the Server Settings tab in the Operations Center and enter your SMA number in the FotoWare Cloud Services section. Entering your SMA number in this field and storing your settings will enable the cloud service support. Should your SMA expire, your access to the cloud services will be disabled.
Communication with the FotoWare cloud services uses HTTP over SSL (port 443). You will need to make sure your firewall allows access to fotoware.com and any subdomains within that domain to use the cloud services.