Introducing Flow!

This knowledge base is designed to help you get up to speed quickly, whether you’re setting up Flow for the first time or exploring advanced features.

29. April 2026

Table of Contents

Note How Flow works How Flow can transform your business Key features and actions Getting started

Note

This is a preview release containing new features that are still under development. For more information about Flow, contact sales@fotoware.com.

How Flow works

Flow is an automation toolkit that handles tasks such as ingestion, download, and transformation by triggering actions based on time or events.

You can create, view, edit, and manage your automated workflows. When setting up a workflow, you define when it should run, which assets to use, and what actions to perform. Once enabled, a workflow will be triggered according to your specified settings. For example, you can use the purging feature to remove unnecessary assets, helping maintain a well-organized and efficient system, or the export feature to review asset logs and verify that an asset was deleted when it should have been.

How Flow can transform your business

The following examples highlight how workflow automation can optimize Digital Asset Management, improve operational efficiency, and reduce manual intervention.

Automated image processing for digital media: A company managing large volumes of images can use the workflow solution to automate tasks such as resizing, format conversion, color correction, and metadata tagging. This streamlines the production pipeline and ensures consistent quality across digital assets.
Publishing and content management: In industries like publishing or marketing, workflows can automate the process of converting assets (images, documents) to different formats or resolutions required for print and web, ensuring files are automatically prepared for specific platform requirements.verify that all logical requirements are met before performing
E-commerce product image handling: For e-commerce platforms, the solution can automate image enhancement, watermarking, and optimization to improve website load times while ensuring the right images are used across multiple regional platforms.
Marketing campaigns: Marketing teams can automate the delivery and management of creative assets, ensuring timely distribution across channels such as social media, websites, and print. They can verify that all logical requirements are met before performing, while keeping track of usage and removing outdated or irrelevant assets.
Archiving and compliance: Businesses that need to store and manage digital assets for extended periods (for example, in the legal or healthcare sectors) can automate workflows for archiving, purging, or encrypting files to comply with regulatory requirements.
Creative and media agencies: Agencies working with large media files can automate workflows for reviewing, approving, and distributing creative assets to clients, ensuring efficient collaboration and asset management across teams.
Digital Asset Management for retail: Retail businesses can use workflows to automate the creation and management of promotional images, banners, and videos for product launches and seasonal campaigns, ensuring assets are updated or removed after campaigns end.

Key features and actions

Learn about the key features and actions you can perform in Flow to navigate and make the most of the product.

Term	Description
Dashboard	The Dashboard is the main page you see after logging into Flow. It provides a centralized overview of your system’s activity, workflows, and overall health, and you can also create a workflow here.
Monitoring pages	System Log - view all registered actions. Exports - view existing exports or generate a new export.
Workflow	Each workflow consists of multiple nodes that are connected to perform a given task.
Nodes	Input nodes: obtain the assets or information required to complete the job. An example subtype of an input node is a node that obtains assets from a Fotoware Veloz pool. Trigger nodes - trigger the start of a workflow. An example subtype of a trigger node is a scheduler node that gets triggered with the provided frequency. Action nodes - contain an action/job that the workflow should perform. An example subtype of an action node is a delete node that deletes an asset. Output nodes - can output assets to Fotoware DAM or external sources. An example subtype of an output node is a node that saves assets back to the Fotoware Veloz pool when processing is complete. Nodes can be connected in different configurations, but the application should always verify that all logical requirements are met before performing a given task.
Ingestion	FTP Groups - view FTP server details and create and configure FTP server groups to manage user access FTP Defender - view a list of banned IP addresses and allow them, if required.

Getting started

Learn how to create a workflow.